The Great Equalizer? Consumer Choice Behavior at Internet Shopbots
نویسندگان
چکیده
منابع مشابه
The Great Equalizer? Consumer Choice Behavior at Internet Shopbots
Our research empirically analyzes consumer behavior at Internet shopbots— sites that allow consumers to make “one-click” price comparisons for product offerings from multiple retailers. By allowing researchers to observe exactly what information the consumer is shown and their search behavior in response to this information, shopbot data has unique strengths for analyzing consumer behavior. Fur...
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Shopbots are computer agents that aid consumers by comparing prices across online stores. A consumer visits a shopbot web site, inputs a product to search for, such as a book, and then the shopbot automatically queries available online stores, and tabulates and presents the results to the consumer. Consumers consider a subset of these stores by clicking upon a hyperlink displayed with the offer...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2001
ISSN: 1556-5068
DOI: 10.2139/ssrn.290323